Use Timeshifting Technology to Your Benefit

If there's one thing that people entering PR field are surprised by it is the sheer amount of preparation that goes into every successful campaign. The Hall of Fame professionals personally invest hours not only researching clients/companies, customers and industries, but individual media properties and reporters too. This will only become more challenging as the blogosphere emerges as a new medium. Just as coaches in sports spend countless hours breaking down game film, so must we analyze the press. The more informed we are about who we're targeting and their tendencies, the greater the likelihood we will be successful. This is where timeshifting becomes our best friend. Timeshifting technologies allow you to consume media when it's convenient for you. For example, TiVo - a descendant of the VCR - aggregates TV shows for when you are ready to watch them. this post on David's blog where he identifies his assistant, Lesa Snider. Lesa helps David with his product round-ups for Times' Circuits tech section. Do you think Lesa's important and influential? Uh huh. Do you think Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

He authors the