Founded in 2015, About Pictorial (commonly referred to as Pictorial Design) is a full‑service design and development agency based in Singapore. Over the past decade the company has grown from a small boutique studio to a regional leader in UI/UX design, front‑end development, branding and digital marketing. Its flagship projects range from digital banking platforms for multinational banks to interactive health portals for national health authorities.
Company Overview
Location: Singapore (HQ), Hong Kong, Malaysia, Thailand, Indonesia
Employees: 70+ (designers, developers, strategists, support staff)
Core Services: UI/UX Design, Front‑End Development, Branding, Digital Marketing, Consulting & Strategy
Website: https://pictorialdesign.com
History & Milestones
2015 – Founding: Two designers and a developer established the agency as a boutique studio in Singapore, focusing on visual and interaction design for mobile and web.
2017 – First Major Award: Won the Singapore Design Awards – Best Mobile App Design.
2018 – Expansion to Development: Added a full‑time front‑end team specializing in React and Vue.js.
2019 – Brand & Marketing Services Launched: Introduced branding and digital marketing suites.
2020 – Remote‑First Transition: Shifted to fully remote workflows due to COVID‑19; adopted Agile and DevOps practices.
2022 – 70+ Employees: Completed high‑profile projects for multinational clients in banking, health, and automotive sectors.
Core Services
UI/UX Design
About Pictorial’s UI/UX practice begins with user research (interviews, surveys, ethnography). Data drives persona creation, journey mapping, and scenario planning. Designers deliver wireframes, high‑fidelity prototypes in Figma/Sketch, and conduct iterative usability testing. The final output includes a design system, style guide, and hand‑off documentation for developers.
Front‑End Development
Team works with React, Vue, and Angular, applying responsive design, PWA standards, and WCAG 2.1 accessibility. Continuous integration, automated tests (Jest, Cypress) and code reviews maintain quality. The agency also integrates APIs, e‑commerce platforms and CMSs.
Branding & Identity
Brand strategy starts with market analysis and target‑audience profiling. Outputs include logo packages, colour palettes, typography, brand guidelines and digital assets optimized for web and social platforms.
Digital Marketing
Services cover SEO, PPC, social media, and content creation. Data analytics track performance metrics (CTR, conversions, ROAS) and inform campaign adjustments.
Consulting & Strategy
Consulting includes product strategy, UX audit, technology roadmap and market entry analysis. Research team uses quantitative data from analytics, A/B tests, heat‑mapping, and stakeholder workshops.
Portfolio Highlights
Enterprise Projects
Digital Banking Platform – Regional bank: Redesigned UI, secure architecture, 35% digital adoption boost, 25% reduction in support tickets.
Health Portal – National health authority: Integrated patient records, appointment scheduling, telemedicine. Improved engagement, reduced admin costs.
Start‑up Collaborations
Food‑Delivery MVP – Delivered in 12 weeks; enabled seed funding.
Sustainable Fashion Marketplace – Adaptive learning paths, gamified progress tracking.
Non‑Profit & Public Sector
Public Transport Info System – Real‑time data aggregation for commuters.
National Literacy Platform – Adaptive learning, multilingual support; contributed to literacy improvements.
Team & Culture
Leadership: CEO, CTO, CCO, COO, board of directors. Departments: Design, Development, Research, Marketing, Operations. Roles span Visual & Interaction Designers, UX Researchers, Front‑End Engineers, QA Specialists, Data Analysts, Digital Marketers, HR & Finance.
Work culture: Remote‑first, flexible hours, results‑oriented performance management. Continuous learning with workshops, conference passes, annual stipend. Diversity & inclusion: equal opportunity hiring, cultural competence training, mentorship.
Industry Recognition
Awards: Singapore Design Awards, Webby Awards, Asia Pacific Design Excellence Awards, Best Mobile App Design (2017), Innovative UX Practice (2019), Excellence in Digital Transformation (2021).
Thought leadership: articles in DesignWeek, UX Magazine, TechCrunch; speaking at UXPA Global, CHI, Singapore International Design Show.
Community: “Design for Good” mentoring program for underrepresented designers; partnerships with non‑profits for social impact projects.
Future Directions
Invest in AR/VR, generative design, AI‑driven UX. Expand into North America & Europe via strategic partnerships. Commit to sustainability: carbon‑neutral guidelines, green hosting, environmental assessments.
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