Introduction
Dealsofamerica, commonly known as Deals of America, is an online marketplace that aggregates discount coupons, promotional codes, and special offers from a wide range of retail brands. The platform is accessible through a web portal and mobile applications for iOS and Android devices. Since its inception, Dealsofamerica has positioned itself as a bridge between consumers seeking savings and merchants seeking increased traffic and sales volume. The service provides users with curated listings of active deals, allowing them to compare offers across retailers before making a purchase. The company has become part of a broader ecosystem of coupon and deal aggregators that serve the digital consumer economy in the United States.
History and Background
Founding
Dealsofamerica was founded in 2010 by a team of entrepreneurs with experience in e‑commerce and digital marketing. The original concept was to create a centralized repository for coupon codes that could be shared across social media channels and email newsletters. Early development focused on building a database of retailer partnerships and implementing a web interface that displayed offers in a user-friendly format.
Early Growth
During its first two years, the platform relied heavily on word‑of‑mouth marketing and strategic partnerships with small to medium‑sized retailers. Organic traffic grew through search engine optimization and participation in coupon blogs and forums. The company invested in building a referral program that rewarded users for inviting friends, which helped increase the user base and the volume of deals listed.
Expansion
By 2014, Dealsofamerica had expanded to include large national chains, such as Walmart, Target, and Best Buy, as well as niche specialty brands. The addition of mobile applications in 2015 broadened the platform’s reach to users who preferred to search for deals on smartphones. The company also introduced an email newsletter that delivered daily top deals directly to subscribers, further diversifying its traffic sources.
Business Model
Revenue Streams
The core revenue model of Dealsofamerica is based on affiliate marketing. For each transaction that originates from a user clicking on a deal, the platform earns a commission from the merchant. The commission rates vary depending on the retailer and the nature of the offer. In addition, the company generates income through banner advertising on its web pages and in-app advertisements that appear between deal listings.
Affiliate Partnerships
Dealsofamerica maintains a formal partnership agreement with a large number of merchants. These agreements specify the terms of commission payment, the display of promotional materials, and the tracking of referral traffic. The company also works with affiliate networks that aggregate merchants’ offers and provide standardized tracking protocols. Partnerships enable the platform to expand its catalog of deals and to negotiate favorable commission rates.
Data Collection and Targeting
To improve conversion rates, Dealsofamerica collects anonymized user data, such as search history, click patterns, and demographic information. This data is used to personalize deal recommendations and to serve targeted advertisements. The company claims to comply with privacy regulations by providing clear privacy notices and offering opt‑out options for data tracking.
Platform Features
Deal Aggregation
The platform’s algorithm aggregates coupons and promotional codes from multiple sources, including direct merchant feeds and user submissions. Deals are organized by retailer, category, and discount type. Users can filter offers by expiration date, discount amount, or popularity.
User Interface
The web interface presents deals in a clean, card‑based layout. Each card includes the retailer’s logo, the discount description, the original price, the discounted price, and a call‑to‑action button that redirects to the merchant’s site. The interface supports pagination and infinite scrolling, allowing users to browse large catalogs without performance degradation.
Mobile Applications
Dealsofamerica’s iOS and Android applications feature native navigation, push notifications for time‑sensitive offers, and an offline mode that caches popular deals. The apps also integrate with the device’s contact list to enable sharing of deals via messaging apps and social media.
Subscription Services
In 2018, the company launched a premium subscription tier called “Deals Pro.” Subscribers receive early access to limited‑time offers, exclusive discount codes not available to free users, and a dashboard that tracks savings over time. The subscription fee is tiered based on the number of devices used, and it includes a free trial period.
Content and Categories
Retailers and Brands
Dealsofamerica lists over 3,000 retailers, ranging from large department stores to boutique specialty shops. The catalog is categorized by industry, including electronics, apparel, home goods, travel, and groceries. Retailer partners are selected based on the volume of offers, the reliability of discount codes, and the potential for high affiliate revenue.
Deal Types
- Percentage Discounts – e.g., 20% off on selected items.
- Fixed‑Amount Discounts – e.g., $10 off a minimum purchase.
- Buy‑One‑Get‑One (BOGO) – free or discounted second item.
- Free Shipping – no shipping charges for orders over a certain amount.
- Exclusive Codes – codes that are only visible to the platform’s users.
Audience and Usage
Demographics
The platform’s user base is predominantly located within the United States, with a significant proportion of users aged 18 to 34. Surveys indicate that female users constitute about 58% of the audience, while male users represent 42%. Users are primarily motivated by price sensitivity, brand loyalty, and a desire for convenience in the search for savings.
User Engagement
Engagement metrics such as average session duration, number of deals viewed per session, and click‑through rates (CTR) are used to assess the effectiveness of the platform. The average CTR for deals listed on the homepage is approximately 12%, which is above the industry average for coupon sites. The company also tracks conversion rates, measuring the percentage of users who complete a purchase after clicking a deal link.
Marketing and Partnerships
Advertising Strategy
Dealsofamerica utilizes search engine marketing (SEM), display advertising, and social media campaigns to attract new users. Partnerships with influencers and affiliate bloggers are leveraged to promote the platform and to drive traffic from niche communities.
Social Media Presence
Active accounts on platforms such as Twitter, Facebook, and Instagram are maintained to share daily deals, user testimonials, and promotional offers. The platform uses automated posting tools to ensure timely updates of new deals as they become available.
Controversies and Criticisms
Privacy Concerns
In 2019, a group of users raised concerns about the extent of data collection practices, particularly regarding the use of cookies and tracking pixels. The company responded by updating its privacy policy to clarify data usage and to provide clearer opt‑in mechanisms.
Accuracy of Deals
Occasional reports surfaced that certain discount codes displayed on the platform were expired or invalid at the time of purchase. While the company instituted a verification process for new deals, it acknowledged that some lag between code publication and verification could occur.
Legal Issues
In 2021, the company was cited for a violation of the Federal Trade Commission’s guidelines on affiliate marketing disclosures. The citation prompted Dealsofamerica to revise its labeling practices, ensuring that all affiliate links are clearly marked and that disclosures are visible to users before clicks are recorded.
Financial Performance
Revenue Figures
According to publicly available financial summaries, Dealsofamerica’s revenue grew from $2.3 million in 2015 to $7.8 million in 2019, with a compound annual growth rate (CAGR) of approximately 27%. Revenue is predominantly generated from affiliate commissions, with advertising contributing about 15% of total income.
Investment and Funding
The platform secured seed funding in 2011 from a group of angel investors, totaling $1.2 million. In 2014, a Series A round raised $5.4 million led by a venture capital firm specializing in digital media. Subsequent rounds focused on scaling the technology infrastructure and expanding the marketing budget.
Future Outlook
Dealsofamerica is positioning itself to adapt to evolving consumer expectations in the digital marketplace. Planned initiatives include the development of AI‑driven personalization, expansion into international markets, and the introduction of a marketplace for user‑generated discount codes. The company also aims to enhance transparency around affiliate relationships to strengthen consumer trust.
See Also
- Coupon Aggregators
- Affiliate Marketing
- E‑commerce
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