Introduction
DIV Cleaning Service is a commercial and residential cleaning company headquartered in Seattle, Washington. Founded in 2005, the organization has expanded to operate in more than twenty U.S. states and two Canadian provinces. DIV emphasizes a technology‑driven approach to cleaning, integrating data analytics, automated scheduling, and environmentally responsible practices into its service delivery model. The company serves a diverse client base that includes healthcare facilities, educational institutions, corporate offices, hospitality venues, and private homeowners.
History and Background
Founding and Early Growth
The company was established by former industrial engineer Mark Jensen in 2005, after he observed inefficiencies in the traditional cleaning industry. Jensen's background in process optimization led him to develop a streamlined workflow that reduced labor costs and improved service quality. The initial operation consisted of a small team of five cleaners working for a handful of local businesses in Seattle.
By 2008, DIV had secured its first franchise partnership, enabling rapid geographic expansion without the capital expenditures normally associated with opening new facilities. The franchise model was structured to maintain strict quality controls, with franchised operators required to adopt the DIV Standard Operating Procedures (SOPs) and training modules.
Technological Integration
Between 2012 and 2015, DIV invested in mobile technology, developing a field application that allowed cleaners to record task completion, log material usage, and capture photographic evidence of work performed. This application provided managers with granular data on productivity and helped identify areas for process improvement.
Expansion into New Markets
In 2018, DIV entered the Canadian market, opening its first office in Toronto. The expansion was supported by a joint venture with a local cleaning services provider, which helped navigate regulatory requirements and cultural differences in customer expectations.
Recent Developments
In 2022, DIV announced the acquisition of GreenClean Solutions, a specialty cleaning company focused on eco‑friendly products and waste reduction strategies. The acquisition broadened DIV’s product offerings and reinforced its commitment to sustainability.
Services and Operations
Commercial Cleaning
Healthcare Cleaning
Residential Services
Specialty Cleaning
Technology‑Enabled Service Delivery
Equipment and Supply Management
Industry Context and Market
Sector Overview
Competitive Landscape
Regulatory Environment
Market Trends
- Increasing demand for green cleaning solutions
- Adoption of AI and machine learning for predictive scheduling
- Rising expectations for transparency and real‑time service updates
- Growth in managed services agreements within large enterprises
Corporate Structure and Governance
Ownership and Management
Franchise Model
Human Resources
Risk Management
Environmental and Social Impact
Sustainability Initiatives
Carbon Footprint Reduction
Community Engagement
Health and Safety
Notable Projects and Partnerships
Healthcare Facility Overhauls
Corporate Office Management
Educational Institution Clean‑Up
Retail Chain Collaboration
Technology Partnerships
Awards and Recognition
- National Association of Cleaning Professionals (NACP) “Best in Class” award – 2014, 2016, 2019
- Environmental Protection Agency (EPA) Green Seal Certified Cleaning Provider – 2017, 2020
- Fast Company “Most Innovative Companies” – 2021
- Safety Excellence Award from the American Society for Industrial Security – 2022
- Top Franchise Opportunities, Franchise Business Review – 2023
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