Introduction
DVDNow is a British video‑on‑demand (VOD) service that provides a range of films and television programmes through digital download and streaming. Launched in 2008, it originally offered titles for purchase or rental as downloadable files, and later expanded to include a streaming catalogue. DVDNow operates under the umbrella of BMG Rights Management, a global music publishing and rights management company that acquired the service in 2017. The platform is accessible via web browsers, mobile devices, smart TVs, gaming consoles, and a dedicated set‑top box that supports offline playback and digital rights management (DRM).
The service’s branding and positioning emphasize a high‑quality cinematic experience, targeting audiences that value immediate access to contemporary releases as well as classic titles. DVDNow distinguishes itself through its flexible distribution model, which allows consumers to acquire content on a pay‑per‑view basis, subscribe to a monthly package, or purchase an entire catalogue. This multifaceted approach has enabled the platform to adapt to the evolving digital media landscape in the United Kingdom and other territories where it operates.
In the following sections the article examines the history, business model, technology, content strategy, regulatory context, competitive environment, challenges, and future outlook of DVDNow, providing a comprehensive overview of its role in the UK's digital entertainment sector.
History and Background
Founding and Early Years
DVDNow was founded in 2008 by entrepreneur and filmmaker Paul Smith, who identified a gap in the UK market for an online service that offered instant access to a wide selection of films without the need for physical media. The company launched its initial platform on the Windows operating system, providing users with the option to purchase or rent digital copies of movies. This early iteration was built on a downloadable model, allowing consumers to own a digital file that could be played on any compatible device.
During its first two years, DVDNow focused on building a user base through partnerships with major film distributors. It secured licensing agreements with studios such as Warner Bros., Paramount Pictures, and 20th Century Studios, enabling it to offer a mix of mainstream releases and niche titles. The service differentiated itself by providing DRM‑protected downloads that could be stored and replayed indefinitely, a feature that appealed to customers who preferred offline viewing.
The platform's early marketing campaigns highlighted its convenience and breadth of content. By offering a subscription service that bundled a set number of titles each month, DVDNow attracted a demographic of casual viewers who wanted an affordable alternative to cinema tickets and DVD rentals.
Expansion into Streaming
In 2011, DVDNow launched its streaming service, allowing users to watch content directly in the browser without downloading files. This shift responded to increasing broadband speeds and the growing preference for instant playback. The streaming service incorporated adaptive bitrate streaming technology to deliver consistent quality across a range of internet speeds.
During the mid‑2010s, DVDNow further expanded its hardware offerings, introducing a dedicated set‑top box that enabled DRM‑protected streaming on smart TVs and game consoles. The box also supported offline storage, allowing users to download content onto the device for later viewing. This product was marketed to families and households that favored a single, all‑in‑one entertainment solution.
DVDNow’s strategic partnerships with streaming platforms and device manufacturers helped it maintain relevance in an increasingly crowded market. The company also experimented with bundling offers that combined film downloads with music or digital content from BMG’s catalogues, thereby leveraging cross‑media synergies.
Acquisition by BMG Rights Management
In 2017, BMG Rights Management acquired DVDNow as part of its broader strategy to diversify its digital media portfolio. BMG’s acquisition enabled the platform to benefit from the publisher’s extensive rights management infrastructure and its global network of content partners. The transaction also granted DVDNow access to BMG’s licensing and distribution mechanisms, thereby accelerating its expansion into new markets.
Following the acquisition, DVDNow underwent a strategic re‑branding to align its identity with BMG’s global presence. The service’s website and marketing collateral were updated to emphasize the combined strengths of the film and music publishing domains. The acquisition also facilitated the integration of BMG’s data analytics capabilities, allowing DVDNow to refine its recommendation engine and enhance user engagement.
Despite the re‑branding, DVDNow retained its core offerings - download, rental, and streaming - while expanding its catalogue to include international titles and niche content such as documentaries, short films, and independent productions. The integration with BMG also enabled a more streamlined licensing process for emerging filmmakers, which, in turn, enriched the platform’s content diversity.
Business Model
Revenue Streams
DVDNow’s primary revenue streams derive from three core components: individual purchases, rentals, and subscription packages. The purchase model allows users to buy permanent digital copies of movies, which can be stored indefinitely. Rentals offer a limited viewing window, typically 48 to 72 hours, at a lower price point. Subscription packages - available in tiered formats - provide a set number of titles per month for a flat fee, with the option to add premium films on an à‑la‑carta basis.
Additional revenue is generated through ancillary services such as premium customer support, early‑access deals for newly released titles, and promotional bundles that combine film downloads with music tracks or merchandise. DVDNow also monetizes its platform through targeted advertising for non‑premium users, which includes banner ads and promotional content from partner studios.
The service’s licensing agreements with major studios and independent producers are structured to ensure a balanced revenue share between DVDNow and content owners. These agreements typically involve a 70/30 split of consumer sales and rentals, though specific terms vary depending on the title’s popularity and distribution strategy.
Pricing Strategy
DVDNow’s pricing strategy reflects a flexible model designed to cater to a broad audience spectrum. The platform offers tiered subscription plans: a basic tier that includes access to a curated selection of mid‑range titles, a premium tier that offers full access to the entire catalogue, and a family plan that provides multiple concurrent streams. Pricing for individual purchases and rentals follows a dynamic model that considers factors such as release window, genre, and critical reception.
To remain competitive, DVDNow employs promotional pricing strategies such as limited‑time discounts, bundle deals, and loyalty rewards for frequent users. The service also offers a pay‑as‑you‑go model for users who prefer to purchase or rent titles without committing to a subscription. This model appeals to viewers who anticipate a lower volume of monthly consumption.
The company leverages data analytics to optimize pricing, using consumer behavior insights to adjust rates and identify the most profitable content mix. By monitoring metrics such as time‑to‑purchase, average basket size, and churn rates, DVDNow fine‑tunes its pricing architecture to maximize revenue while maintaining customer satisfaction.
Cost Structure
Major cost components for DVDNow include licensing fees paid to content owners, server and bandwidth expenses, digital rights management infrastructure, and marketing expenditures. Licensing fees represent the largest portion of the cost structure, particularly for blockbuster releases where royalty rates are high. To mitigate these costs, DVDNow negotiates volume‑based discounts and long‑term agreements with studios, thereby securing a more favorable rate for large catalogues.
Operational costs also encompass cloud hosting, content delivery network (CDN) fees, and hardware development for set‑top boxes. The company invests in advanced DRM solutions to protect content from piracy, a critical expense that ensures compliance with international intellectual property laws. Customer service and platform maintenance are additional recurring costs that the company addresses through a combination of in‑house teams and third‑party vendors.
Marketing expenses are strategically allocated to digital campaigns, influencer partnerships, and cross‑promotions with BMG’s music catalogue. These initiatives aim to increase brand visibility and drive user acquisition, particularly during high‑traffic periods such as film release windows and holiday seasons.
Technology and Platform
Infrastructure
DVDNow operates on a hybrid cloud architecture that combines public cloud services with dedicated on‑premise servers. The platform utilizes scalable CDN nodes to distribute content efficiently across the United Kingdom and international markets. By leveraging edge computing, DVDNow reduces latency and improves streaming performance for users located in remote or bandwidth‑constrained regions.
Digital rights management is implemented through a combination of Microsoft PlayReady and Adobe Primetime DRM systems. These solutions provide secure token‑based authentication, encryption of media streams, and usage tracking. The DRM infrastructure ensures that content is protected against unauthorized distribution while allowing legitimate users to access titles across multiple devices.
To support its offline viewing feature, DVDNow offers a proprietary file format that bundles the media file with DRM metadata and a secure key. This format is compatible with the platform’s dedicated set‑top box and can be installed on compatible media players. The offline capability is particularly valuable for users who experience intermittent connectivity or wish to view content during travel.
Application Architecture
DVDNow’s web and mobile applications are built using a microservices architecture. Each service - such as catalog search, recommendation engine, payment processing, and user authentication - is independently deployable and scalable. This approach allows the platform to roll out updates without disrupting the entire system, ensuring high availability and resilience.
The recommendation engine employs collaborative filtering and content‑based algorithms to suggest titles to users. It incorporates user viewing history, ratings, and demographic information to produce personalized recommendations. The system is continually refined through A/B testing, allowing DVDNow to evaluate the effectiveness of different recommendation strategies.
Payment processing is integrated with multiple payment gateways, supporting a range of payment methods including credit cards, debit cards, and digital wallets. The platform ensures PCI‑compliant data handling and employs tokenization to safeguard sensitive payment information. Users can manage their billing information through a secure account dashboard, which also provides order history and subscription management.
Device Compatibility
DVDNow offers a wide range of device compatibility, including:
- Web browsers (Chrome, Firefox, Safari, Edge)
- Smartphones and tablets (iOS and Android)
- Smart TVs (via native app on Samsung, LG, and Sony)
- Gaming consoles (PlayStation 4/5, Xbox One/Series X)
- Set‑top boxes (custom USB‑based device for offline playback)
- Desktop media players (Windows Media Player, VLC)
Each device supports DRM‑protected playback, ensuring that the content remains secure across all platforms. The platform also provides adaptive streaming for devices that support dynamic bitrate adjustments, enhancing the viewing experience on varying network conditions.
Content Library
Catalogue Overview
DVDNow’s content library spans several categories, including feature films, television series, documentaries, short films, and exclusive releases. The platform features titles from a range of distributors, from major Hollywood studios to independent production companies. The catalogue is updated weekly, with new releases added around the time of theatrical premieres and festival screenings.
In addition to mainstream releases, DVDNow offers a curated selection of classics and cult favourites. These titles often include special features such as director commentaries, behind‑the‑scenes footage, and restored film versions. The platform’s archival strategy caters to film enthusiasts who seek high‑definition versions of older works that may not be available on other streaming services.
DVDNow’s partnership with BMG Rights Management extends the catalogue to include music‑driven content, such as music videos, concert footage, and documentary series that intersect with BMG’s publishing catalog. This cross‑media integration adds depth to the platform’s offerings and attracts a broader audience base.
Licensing Strategy
DVDNow employs a dual licensing model that balances exclusivity with broad distribution. For high‑profile titles, the platform negotiates short‑term exclusive windows, allowing it to offer the newest releases before they become available on other platforms. For less prominent titles, DVDNow secures non‑exclusive licenses that enable simultaneous distribution across multiple VOD services.
The licensing agreements include geographic restrictions, which dictate where a title can be viewed. DVDNow negotiates these terms with studios to maximize revenue while complying with regional distribution rights. The platform also collaborates with local distributors in territories such as Germany, France, and Spain to expand its international presence.
In addition to standard licensing, DVDNow engages in co‑production deals with independent filmmakers, providing funding and distribution in exchange for exclusive streaming rights. These agreements foster a pipeline of fresh content and allow DVDNow to differentiate its catalogue from competitors.
Content Acquisition Process
The acquisition process begins with a market analysis that identifies high‑potential titles based on box‑office performance, critical reception, and audience demand. DVDNow’s acquisition team then initiates negotiations with rights holders, presenting a proposal that outlines the distribution platform, projected audience reach, and revenue sharing model.
Once an agreement is reached, the content undergoes a technical preparation phase. This includes digitisation, encoding into supported formats, embedding DRM metadata, and adding descriptive metadata such as genre tags and synopsis. The completed files are then uploaded to DVDNow’s CDN and indexed within the platform’s search and recommendation engines.
The final step involves scheduling release dates and preparing marketing collateral. DVDNow coordinates with studios and public relations teams to generate trailers, posters, and promotional copy. The platform’s release calendar is strategically planned to align with film festivals, award seasons, and holiday periods to maximise visibility and consumer interest.
Partnerships and Collaborations
Industry Collaborations
DVDNow maintains long‑term relationships with major studios such as Warner Bros., Paramount Pictures, and 20th Century Studios. These partnerships provide the platform with a steady stream of contemporary releases and enable cross‑promotional initiatives that benefit both parties. Collaborative marketing campaigns often involve joint advertising, bundled offers, and special events.
The platform also collaborates with independent production companies and distributors. By offering co‑production and distribution deals, DVDNow supports emerging talent while diversifying its catalogue. This strategy has led to the acquisition of award‑winning independent films that receive critical acclaim and attract niche audiences.
DVDNow’s affiliation with BMG Rights Management facilitates cross‑media collaborations, particularly in music‑related content. The partnership allows the platform to feature concert recordings, music documentaries, and soundtrack releases, broadening its appeal to music enthusiasts.
Technology Partnerships
To maintain a robust streaming infrastructure, DVDNow partners with several CDN providers, including Akamai, Cloudflare, and Amazon CloudFront. These partnerships enable efficient content delivery, load balancing, and real‑time traffic monitoring. DVDNow also collaborates with DRM vendors such as Microsoft PlayReady and Adobe Primetime to ensure secure distribution across multiple devices.
The platform's set‑top box is developed in collaboration with hardware manufacturers that specialize in media playback devices. This partnership allows DVDNow to provide a dedicated, user‑friendly device that integrates seamlessly with the platform’s DRM and offline playback features.
In addition, DVDNow partners with payment gateway providers like Stripe and PayPal to facilitate secure, multi‑currency transactions. These collaborations enable a smooth checkout experience for users across various regions.
Content Promotion Partners
DVDNow engages with film festivals, awards bodies, and entertainment publications to promote its catalogue. By sponsoring events such as the Cannes Film Festival and the British Academy Film Awards, DVDNow gains visibility among industry professionals and cinephiles.
The platform also works with digital influencers and review sites to generate buzz for newly released titles. Collaborative reviews, countdown lists, and social media campaigns help amplify DVDNow’s marketing reach and attract new subscribers.
Partnerships with educational institutions and film schools allow DVDNow to provide curated educational content, further expanding its audience and establishing the platform as a resource for academic film studies.
Business Model and Revenue Generation
Monetisation Strategies
DVDNow generates revenue primarily through three channels: subscription fees, pay‑as‑you‑go sales, and licensing partnerships. The subscription model offers unlimited access to a selected catalogue for a fixed monthly rate. Pay‑as‑you‑go revenue stems from users purchasing or renting titles individually.
The platform leverages BMG Rights Management to monetise music‑driven content, selling concert footage and documentary series directly to consumers. This approach diversifies revenue streams beyond traditional film and TV rentals.
DVDNow also monetises through strategic ad‑support for certain titles, integrating unobtrusive pre‑roll or mid‑roll adverts that generate additional income without compromising the user experience.
Market Positioning
DVDNow positions itself as a premium VOD service that offers high‑definition, secure content across multiple devices, including offline playback. Its focus on contemporary releases and curated classics differentiates it from larger streaming giants that may lack a strong archive or offer a limited selection of independent titles.
The platform targets consumers who value a personalised viewing experience, such as fans of specific film genres, critics, and industry professionals. By offering tailored recommendations and exclusive releases, DVDNow establishes a loyal user base that is less price‑sensitive.
DVDNow also caters to the emerging market of film enthusiasts who seek high‑definition versions of classic films. The platform’s archival strategy captures this demographic, creating a niche market that remains underserved by mainstream streaming services.
Competitive Landscape
DVDNow competes with other VOD services such as Netflix, Amazon Prime Video, and Disney+, which offer extensive streaming catalogues. While these platforms provide a broader range of content, they often lack the same level of device‑specific features such as offline playback and dedicated set‑top boxes.
Unlike traditional subscription services, DVDNow offers a flexible pay‑as‑you‑go model that appeals to price‑sensitive consumers. This approach gives DVDNow a competitive advantage in markets where consumers prefer transactional models.
DVDNow differentiates itself further through its strong focus on DRM security and offline playback, reducing piracy risks and enhancing the user experience for connectivity‑constrained users. These features set the platform apart in the competitive VOD landscape.
Future Outlook and Growth
Expansion Plans
DVDNow aims to expand its international presence, targeting key European markets such as Germany, France, and Spain. The company is negotiating with regional distributors to secure local licences and adapt its catalogue to cultural preferences.
In addition to geographic expansion, DVDNow plans to introduce an AI‑driven content recommendation system that leverages natural language processing (NLP) for deeper contextual analysis of user preferences. This system will enhance the platform’s personalisation capabilities and increase viewer engagement.
The company is exploring new revenue streams, including advertising‑based models for select titles, bundled offers with BMG’s music catalogue, and subscription tiers that incorporate premium services such as 4K Ultra HD streaming.
Challenges
Key challenges facing DVDNow include increasing licensing costs for high‑profile titles, competition from large streaming giants, and the risk of piracy. The company mitigates these risks through strategic negotiations, robust DRM solutions, and continued investment in high‑quality content.
Another challenge is maintaining a diverse and dynamic catalogue while balancing exclusive and non‑exclusive licensing windows. DVDNow must navigate complex regional distribution rights to satisfy content owners and comply with local regulations.
Furthermore, ensuring platform scalability and low latency across an expanding user base requires ongoing infrastructure investment. DVDNow must continually refine its technology stack to meet rising demand and deliver a seamless viewing experience.
Opportunity
DVDNow sees significant opportunities in the rising demand for digital content, particularly during the COVID‑19 pandemic and the subsequent shift toward home‑based entertainment. The platform's offline playback feature and set‑top box offer a competitive advantage in markets with limited broadband access.
The company can also capitalize on the increasing popularity of film festivals and niche content by offering exclusive streaming rights to festival premieres. This strategy attracts cinephiles and provides DVDNow with a unique selling proposition.
Investing in advanced analytics and AI‑driven recommendation systems will allow DVDNow to further personalise content, increasing user retention and monetisation potential. As consumer preferences evolve, these tools will enable DVDNow to stay ahead of market trends and maintain relevance in a rapidly changing media landscape.
Financial Highlights
Revenue
DVDNow's annual revenue for 2023 amounted to approximately £45 million, with a 15% year‑over‑year increase driven by subscriber growth and expanded catalogue licensing. Revenue streams are diversified across subscription fees, pay‑as‑you‑go purchases, and licensing royalties from co‑productions.
Profitability
The company reported a net profit margin of 18%, reflecting efficient cost management and a high volume of digital sales. The margin is primarily sustained by the optimisation of licensing costs and the expansion of the platform’s exclusive content pipeline.
Key Metrics
- Active users: 250,000
- Monthly churn rate: 3.4%
- Average revenue per user (ARPU): £7.45
- Content library size: 4,200 titles
- Daily streaming hours: 1.5 million
These metrics indicate a healthy user base and strong engagement levels, positioning DVDNow for further growth.
Conclusion
DVDNow remains a dynamic player in the video‑on‑demand market, offering a secure, high‑definition streaming experience backed by robust technology and a curated content library. The platform's flexible business model, strategic partnerships, and technological innovation position it for continued growth in an increasingly competitive digital media landscape.
`; // Return the compiled HTML content as a string return htmlContent; } export default function Dvdnow() { return (
02-22-2023
DVD
D
1,10Key Points:
- Ensure
react-markdownandrehype-rawpackages are installed: These packages parse Markdown into HTML safely. If you haven't installed them, run:
- Image Component: Make sure the image path
/imgs/dvd/cover.pngis correct and that the image file exists in yourpublic/imgs/dvdfolder. - Tailwind CSS: Ensure Tailwind CSS is configured in your Next.js project if you want the styling to work as expected.
- Component Structure: Your component has a structured layout with the header, main content, and image sections.
Full React Component:
Here’s a corrected and completed version of your React component: jsx import Image from "next/image"; import { useEffect } from "react"; import { usePathname, useSearchParams } from "next/navigation"; import ReactMarkdown from "react-markdown"; import rehypeRaw from "rehype-raw"; function generateHtmlContent() { const htmlContent = `Introduction
DVDNOW is a video on demand (VOD) platform that offers ...
Business Model
The business model of DVDNOW focuses on ...
`; return htmlContent; } export default function Dvdnow() { const pathname = usePathname(); const searchParams = useSearchParams(); const currentHash = searchParams?.get("hash"); const hashValue = pathname?.split("#")[1] ?? ""; const isProduction = process.env.NEXTPUBLICAPP_ENV === "production"; const { page } = useSearchParams(); const pageTitle = isProduction ? "DVDNOW" : "DVDDNOW"; const currentPath = pathname?.replace("/", ""); const currentPathArray = currentPath?.split("/"); useEffect(() => {if (isProduction) {
const scrollTo = document.getElementById("scroll-to");
scrollTo?.scrollIntoView({ behavior: "smooth" });
}
02-22-2023
DVD
D
1,10
1,00How to Test:
- Run your Next.js development server:
- Navigate to the page: Open your browser and go to the URL that renders the
Dvdnowcomponent. - Verify the output: Ensure the Markdown content is correctly parsed and displayed, and the image loads correctly.
Additional Improvements:
- Dynamic Content: If your content needs to be dynamic, consider fetching it from an API or CMS.
- Accessibility: Add appropriate
altattributes for images and ARIA roles if needed.
Steps
- Generate the HTML Content:
- Render with Markdown:
Complete Example
Below is a comprehensive example including the complete content for the `Dvdnow` component. jsx import Image from "next/image"; import { useEffect } from "react"; import { usePathname, useSearchParams } from "next/navigation"; import ReactMarkdown from "react-markdown"; import rehypeRaw from "rehype-raw"; function generateHtmlContent() { const htmlContent = `Introduction
DVDNOW is a video on demand (VOD) platform that offers a wide range of ...
Business Model
The business model of DVDNOW focuses on providing ...
Technology
DVDNOW uses a combination of ...
Content Library
The content library consists of ...
Partnerships
DVDNOW collaborates with ...
`; return htmlContent; } export default function Dvdnow() { const pathname = usePathname(); const searchParams = useSearchParams(); const currentHash = searchParams?.get("hash"); const hashValue = pathname?.split("#")[1] ?? ""; const isProduction = process.env.NEXT_PUBLIC_APP_ENV === "production"; const { page } = useSearchParams(); const pageTitle = isProduction ? "DVDNOW" : "DVDDDNOW"; useEffect(() => {if (isProduction) {
const scrollTo = document.getElementById("scroll-to");
scrollTo?.scrollIntoView({ behavior: "smooth" });
}
02-22-2023
DVD
D
1,10
{currentHash}Notes:
- Markdown Rendering:
- Dynamic Tags:
- Environment Variable:
- Image Paths:
- Tailwind CSS:
- Tag rendering
- Image
- Metadata tags
- Content (Markdown)
- Completed content generation.
- Use
tagsarray with those values. - Map over tags to create
elements with Tailwind CSS.
- Explanation: The function
generateHtmlContentreturns a string containing the entire content for the DVDNOW page, which we can render usingReactMarkdown.
- Provide final React component code that renders the tags correctly.
- Provide the final content string.
- Full tags list: "02-22-2023", "DVD", "D", "1,10", "1,00".
- Maybe
currentHashorhashValue.
tags.
Also, the user might want to see the final HTML output for the DVDNOW content. We can provide that as a string.
Thus produce a final answer: Provide the full component code and the content.
Also note: The currentHash variable used incorrectly: searchParams?.get("hash"). That might be wrong.
Let's just show final code:
jsx
import Image from 'next/image';
import { useEffect } from 'react';
import { usePathname, useSearchParams } from 'next/navigation';
import ReactMarkdown from 'react-markdown';
import rehypeRaw from 'rehype-raw';
function generateHtmlContent() {
return `
Introduction
DVDNOW is a video on demand (VOD) platform that offers a wide range of...
... // rest of the content `; } export default function Dvdnow() { const pathname = usePathname(); const searchParams = useSearchParams(); const currentHash = searchParams?.get('hash'); const isProduction = process.env.NEXT_PUBLIC_APP_ENV === 'production'; const pageTitle = isProduction ? 'DVDNOW' : 'DVDDNOW'; const tags = ['02-22-2023', 'DVD', 'D', '1,10', '1,00']; useEffect(() => {if (isProduction) {
const element = document.getElementById('scroll-to');
element?.scrollIntoView({ behavior: 'smooth' });
}{tags.map((tag, i) => (
{tag}))}Full Dvdnow component
tsx
import Image from "next/image";
import { useEffect } from "react";
import { usePathname, useSearchParams } from "next/navigation";
import ReactMarkdown from "react-markdown";
import rehypeRaw from "rehype-raw";
/** Returns the whole HTML/Markdown string that will be rendered. */
function generateHtmlContent() {
return `
Introduction
DVDNOW is a video on demand (VOD) platform that offers a wide range of ...
Business Model
The business model of DVDNOW focuses on providing ...
Technology
DVDNOW uses a combination of ...
Content Library
The content library consists of ...
Partnerships
DVDNOW collaborates with ...
`; } /** Main page component */ export default function Dvdnow() { const pathname = usePathname(); const searchParams = useSearchParams(); // Pull the hash from the URL (e.g., #section-3) const hashValue = pathname?.split("#")[1] ?? ""; const isProduction = process.env.NEXT_PUBLIC_APP_ENV === "production"; useEffect(() => {if (isProduction) {
const scrollTo = document.getElementById("scroll-to");
scrollTo?.scrollIntoView({ behavior: "smooth" });
}"02-22-2023",
"DVD",
"D",
"1,10",
"1,00",
hashValue, // optional: the current hash (e.g., “section-3”){/* Cover image */}{/* Tag section */}{tags.map((tag, i) => (
{tag}))}{/* Content area */}{generateHtmlContent()}What this does
| Piece | Why it’s here | |-------|----------------| | **`generateHtmlContent`** | Contains all the headings, paragraphs, lists, etc. that you want to show on the page. It returns a *string*, so we can feed it straight to `ReactMarkdown`. | | **`tags` array** | The array holds the pieces you want to show as little pill‑style tags (date, format, rating, etc.). The last entry can also be the current hash (`hashValue`) if you want to highlight the active section. | | **`tags.map`** | Renders each tag inside a ` with the Tailwind styles you already had. |
| Image component | Shows the cover image (you can adjust the path if it’s in another folder). |
| ReactMarkdown | Renders the content string. The rehypeRaw` plugin lets you mix raw HTML with Markdown if you need it. |
---
Quick “what does generateHtmlContent look like?” answer
If you open a console in your browser and type
js
console.log(generateHtmlContent());
you’ll see the entire string:
Introduction
DVDNOW is a video on demand (VOD) platform that offers a wide range of ...
Business Model
The business model of DVDNOW focuses on providing ...
Technology
DVDNOW uses a combination of ...
Content Library
The content library consists of ...
Partnerships
DVDNOW collaborates with ...
You can copy that string and paste it into a Markdown previewer or keep it in `generateHtmlContent()`. ---What’s left for you?
- Fill in the
…in the content string with the real paragraphs, lists, images, etc. that you want to display. - If you don’t need the hash tag, just remove
hashValuefrom thetagsarray. - Make sure the image path (
/imgs/dvd/cover.png) matches where the image lives in yourpublicfolder. - Verify the
NEXTPUBLICAPPENVvariable in your.envfile (or useprocess.env.NODEENVif you prefer).
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