Google as an Example of How to Blog for Business

Many business owners know they should be blogging. There are plenty of reasons to do so (particularly in a recession) as discussed by Jennifer Laycock More murdok Videos

Google is obviously a very well known brand, and it is safe to say it didn't get that way from blogging. It is probably also safe to say that most of the people who read Google's blogs are already somewhat familiar with the company. They didn't provide the model for making money online with blogs.

But...

Looking at how Google uses blogs does make for some excellent examples of how a business can use blogs to bolster their online presence and engage their customers.

The Branches

Google has individual blogs for many of the company's properties. For example, there is one for AdSense, one for Google Chrome, one for Gmail, one for