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Articles in Positioning
Creating a regular ezine can feel like embarking on a new business venture - only the audience is your inbox subscribers, and the products you sell are ...
Choosing the Right Angle and ProblemWhen you think about building credibility, a single, well‑placed op‑ed can give you instant visibility.
Did you ever pause while scrolling through your inbox and wonder why a newsletter you’ve followed for months never lands in the primary tab? You’re ...
When the first click lands on a listing, a whole new buyer persona wakes up—an internet‑driven shopper who can browse thousands of homes, compare pr...
Picture a hallway buzzed with chatter as the afternoon wind carries the scent of coffee and fresh paper. In that moment, a senior designer spots a junio...
Imagine walking into a room full of hiring managers, all looking at the same stack of resumes. Your code may be flawless, but if the story behind it fee...
--- ## 1. Using the “Why” as a Catalyst **Why does the audience want to listen?** - It’s not just what you say; it’s why they care.
When a prospect reaches out for a quote, the first exchange often feels like a high‑stakes chess move. One small answer—yes or no—can dictate whet...
Is your product a necessity or luxury? Discover how this choice shapes strategy, messaging, pricing, and budget to win hearts and wallets. Learn how...
Discover how to get to the next level without VC by mastering revenue models, scaling smartly, and keeping control—learn the proven path today...
You Are Unique - Aren't You? Discover how your blend of experiences, traits, and perspectives sets you apart in a world of trends and memes. Explore now…
Use product research to prove expertise, outshine rivals, and earn customer trust. Discover how deep analysis turns sellers into trusted industry leaders...
Discover 7 quick tips for moving into a higher price niche. Learn how to attract premium clients, justify pricing, and retain loyal customers 1. Define a...
